The Biggest of 15 Indie Apps for Sale Makes $271.7k a Month, Grew 25%, and Still Wants Out
15 indie apps for sale on TrustMRR, ranked by ARR multiple. Figures are reported by TrustMRR on Oct 27, 2026, unless a line says otherwise. Steal or trap is my read, not buy or sell advice.
1Lookup has $271,665 in MRR. It wants $10,000,000 for the whole thing.
Steal or trap? I lined it up next to 14 other indie apps for sale on TrustMRR. Together they have $626,614 in MRR and ask $21,630,500 (my sums).
The unit: the ARR multiple, asking price ÷ ARR (MRR × 12, as reported Oct 27). Revenue, not profit. My calculation, one decimal. ARR here is just this month's MRR times 12, a run-rate, so even a months-old app has one. If you click through, TrustMRR shows its own multiple, built on the last 30 days of revenue instead of MRR, so its numbers won't always match mine.
One catch: the multiple assumes revenue holds. Nine of the 15 show revenue down over the last 30 days. If MRR follows, the sticker stays put while the multiple quietly climbs. That's the trap half of steal or trap.
Two of them broke my spreadsheet.
Boothie's founder says 9,800 paying users. TrustMRR counts 2,184 active subscriptions. Same listing, a 4.5x gap. I'll come back to it at #8. Spoiler: I still can't close it, but I can tell you the question to ask.
The other is the $10M app. The listing doesn't say why it's for sale, and someone asked the founder in public. Hold that thought until #11.
One number I don't have: churn. It isn't on the public pages I read, so churn is UNKNOWN for all 15. Remember that whenever a number looks too good.
The curve, last 30 days: 5 up, 9 down, 1 flat. Nine for-sale signs hanging off nine down arrows.
Here's that curve, app by app. Revenue over the last 30 days vs the 30 before, reported by TrustMRR. 1Lookup is the one running the other way at +25%. Draftly is the one that fell off the chart at −50%.
Eight lines per app. UNKNOWN means no source says. Search estimates have their own section.
Ranked by ARR multiple, cheapest first. Sleek and Werewolf tie at 2.2x, Draftly and MagicSlides.app at 5.7x.
1. Imposter AI: 1.2x ARR
Top line: $20,100 MRR, asking $300,000 (1.2x ARR, on 10 months of revenue; TrustMRR founded date Dec 2025), −27%. Selling "to have capital to move on to next project". On X too: https://x.com/tomiarakaki/status/2068235717680263438
Product: a party game app. Model: low-ticket consumer subscriptions (my read).
Price: UNKNOWN.
Place: iOS and Google Play.
Promotion: organic TikTok and Instagram UGC, per the founder. App-store only: no web domain, so no web traffic figures.
People: 5,425 active subscriptions, $3.71 of MRR each (my calculation). Sells to consumers.
Position: Our read: a UGC-grown party game. Tagline: "imposter.ai is the social deduction party game where bluffing and guessing collide…"
Can't see: whether growth holds now the founder has a new role, and churn.
The cheapest ARR multiple on the list, sold to fund the next project.
Promotion: two sides. The listing says "100% organic SEO / ChatGPT traffic"; the founder's Sep 30, 2026 X post, on an account a separate post links to GenPPT, says "Google Ads: $0 ($3K last month)" and "UGC: $2.5K". https://x.com/illyism/status/2105346708070879463
People: 536 active subscriptions, $14.56 each (my calculation). Sells to: UNKNOWN.
Position: Our read: a web slide maker. Tagline: "Best AI Presentation Maker".
Can't see: what cutting ads and UGC did, and churn.
"100% organic" may describe today. Per the post, Google Ads went to $0 and UGC was $2.5K. Now the curve has to prove the revenue didn't notice.
3. FaceKit: 1.8x ARR
Top line: $22,683 MRR, asking $500,000 (1.8x ARR, about 10 months since its App Store launch), −4%. Why selling: UNKNOWN; the founder's sale post gives none.
Product: face analysis. Model: low-ticket consumer subscriptions (my read).
Price: UNKNOWN.
Place: iOS only. No Android app found.
Promotion: organic TikTok plus some paid, per founder posts that don't name the app (linking them is my inference).
People: 5,547 active subscriptions, $4.09 each (my calculation). Sells to consumers.
Position: Our read: a niche iOS consumer app. Tagline: "Highly profitable & scalable consumer app in the looksmaxxing / face analysis niche."
Can't see: whether it's already sold. TrustMRR shows it for sale; @jakobkahn on X, Oct 26, calls it "the app he sold". Churn too.
A looksmaxxing app with a for-sale sign and 0 Google visits a month (Ahrefs estimate, Oct 26; it's a store-first app, so web traffic isn't representative). Somebody's mirror is doing the marketing.
4. Marky: 1.9x ARR
Top line: $22,132 MRR, asking $495,000 (1.9x ARR), −27%. Why selling: UNKNOWN. @micro_buyer, an outside account: "36 offers, still unsold after 5 months".
Product: social media content tools. Model: UNKNOWN.
Price: UNKNOWN.
Place: web, no store app found.
Promotion: no founder statement. @micro_buyer says "Marky advertises on Meta"; my Ad Library keyword search found no match, which can't prove there are none.
People: 478 active subscriptions, $46.30 each (my calculation). The seller message says 505 subscribers. Sells to self-publishing authors per the tagline, "SMBs" per the seller message.
Position: UNKNOWN; the audience conflicts. Tagline: "A tool for self-publishing authors to manage their social media."
Can't see: real revenue: the seller message claims "$516K TTM revenue", @micro_buyer posted $289k for 12 months. The message is signed Josiah Coad, the card shows Arian Adeli. Churn too.
Two names, two audiences, two revenue figures, 36 offers. The ask and the offers have been staring at each other for five months.
Product: turns an idea into mobile app designs. Model: UNKNOWN.
Price: UNKNOWN.
Place: web, no store app found.
Promotion: no founder channel statement. Ahrefs shows ~10,741 Google visits a month (Ahrefs estimate, Oct 26).
People: 556 active subscriptions, $34.37 each (my calculation). Sells to: UNKNOWN.
Position: UNKNOWN. Tagline: "Idea to mobile app designs".
Can't see: which channel actually brings paying subscribers, and churn.
Revenue down 19%, search traffic on the dashboard, and not a word from the founder on what pays. You'd be buying the app and the mystery of which visitors actually subscribe.
Product: narrates Werewolf games with audio. Model: UNKNOWN.
Price: UNKNOWN.
Place: iOS and Google Play. Its App Store ratings sit mostly in the French storefront.
Promotion: UNKNOWN. The App Store seller link points to a TikTok account I didn't check. App-store only: no web domain, so no web traffic figures.
People: 659 active subscriptions, $12.56 each (my calculation). Sells to: UNKNOWN.
Position: UNKNOWN. Tagline: "The app narrates your Werewolf games with immersive audio."
Can't see: channel, which countries pay, and churn.
The app narrates the game. Nobody narrates where the players come from.
7. Conductor: 2.3x ARR
Top line: $44,613 MRR, asking $1,250,000 (2.3x ARR), +14%. Why selling: UNKNOWN. His X bio: "building space factories, YC P26". Context, not a reason.
Product: an API for QuickBooks Desktop and Enterprise. Model: UNKNOWN.
Price: UNKNOWN.
Place: API. No store app.
Promotion: UNKNOWN.
People: 298 active subscriptions, $149.71 each (my calculation). B2B. The seller message names Ramp as an enterprise customer.
Position: UNKNOWN. Tagline: "The best QuickBooks Desktop & Enterprise API on the planet."
Can't see: how much rides on one big name, and churn.
The seller message says it "Completely runs itself". The founder's bio says space factories. Somebody still has to mind the QuickBooks.
8. Boothie: 2.4x ARR
Top line: $51,786 MRR, asking $1,500,000 (2.4x ARR, about 4 months since its App Store launch), +14%. Why selling: UNKNOWN. The founder's only public line on it: "Dm for offers."
Product: selfie re-rendering in a chosen look. Model, per its description: "AI generations run on weekly subscriptions and credit packs."
Price: UNKNOWN.
Place: iOS since June 2026, Google Play since September 2026.
Promotion: persona TikTok, per the seller message: "…no paid ads. Three months in: $50K MRR, 9,800 paying users. All from TikTok carousels posted by almost a dozen persona accounts…" The accounts, playbooks and generators come with the sale. No Similarweb data; web traffic not representative (store-first app).
People: 2,184 active subscriptions, $23.71 each (my calculation). Sells to consumers.
Position: Our read: grown on persona TikTok. Tagline: "Boothie is an AI photo app for iOS and Android."
Can't see: the weekly-versus-credit-pack split, and churn.
Back to the gap: 9,800 paying users against 2,184 active subscriptions. It's unresolved. My read: a credit-pack buyer has paid without being an active subscription, so the numbers may count different things. The question a buyer should ask: how many of the 9,800 paid once, and how many pay every week? That decides whether $51,786 in MRR is a subscription business or a very good launch.
You'd be buying an app and adopting a small cast of characters.
Product: AI videos from an idea or a script. Model: UNKNOWN.
Price: UNKNOWN.
Place: web, no store app found.
Promotion: Meta ads. The founder posted about "around $400k in meta ads" (the post doesn't name Vid.AI) and the listing says "after pausing Meta ads", but on Oct 26 the Meta Ad Library still listed one active creative from "Vid.ai", most likely the same company, marked "not active for some audiences". https://www.facebook.com/ads/library/?id=1231873411756496
People: 732 active subscriptions, $64.20 each (my calculation). Sells to creators (my read).
Position: Our read: a video generator built on Meta ads (founder said). Tagline: "Turn any idea or script into ready-to-post videos…"
Can't see: what the pause did, and churn.
TrustMRR's earliest point is $98,968 in Oct 2024. Sep 2026 is $41,590, falling at every step. If the ads were already off, that's the organic floor. If not, you're buying either the floor or the trapdoor under it.
11. 1Lookup: 3.1x ARR
Top line: $271,665 MRR, asking $10,000,000 (3.1x ARR), +25%. Why selling: UNKNOWN, the loop from the top. @chrisdrit asked the founder on X, "Why are you selling 1Lookup?" I found no reply.
Product: phone, email and IP validation API. Model: monthly credit plans.
Price: $99 to $1,999 a month, custom from $2,000, 7-day free trial, optional auto-replenish. Pricing page, read Oct 26, 2026.
Place: web and API. No store app.
Promotion: main channel UNKNOWN. The Ad Library showed about 7 active ads on Oct 26, and every visible one started that day.
People: 732 active subscriptions, $371.13 each (my calculation). Between its $299 and $799 plans. B2B; Starter says "For agencies and freelancers".
Position: Our read: a self-serve B2B API. Tagline: "The #1 tool for validating phone, email and IP data in real time."
Can't see: plan mix, subscription versus top-ups, and churn.
It's 3.1x ARR (my calculation). TrustMRR's own multiple, read Oct 26, says 1.8x. Different formula, different day. By ARR multiple it's 5th priciest: ten of the 15 ask less.
The twist: last 30 days brought $452,284, 66% above MRR, cause UNKNOWN. Auto-replenish top-ups could do it. My guess, not the page's.
To @TheMantalBoy's question about organic dying off: its Google visits went up over the year, mostly on free-tool pages (Ahrefs estimate, Oct 26).
Ten million dollars, and the two answers I'd want first, why sell and what churns, are both UNKNOWN.
12. AbMaxx: 4.1x ARR
Top line: $20,170 MRR, asking $1,000,000 (4.1x ARR, about 9 months since its App Store launch), −22%. Selling because: "I'm just stretched thin with a bunch of other projects and don't have the time for this."
Product: AI abs analysis and a plan. Model: subscriptions, per its tagline.
Price: UNKNOWN.
Place: iOS first: about 2,000 US App Store ratings, 50+ Google Play installs.
Promotion: Meta, then TikTok ads plus influencers, per the founder via Starter Story. No Similarweb data; web traffic not representative (store-first app).
People: 5,542 active subscriptions, $3.64 each (my calculation). Sells to consumers.
Position: Our read: an iOS fitness app grown on paid social. Tagline: "AbMaxx is a subscription-based fitness app…"
Can't see: why last 30 days ($42,216) run about twice MRR, and churn.
The caveat: whatsthe.app showed "Asking price: $350,000" on Oct 26. On that ask it's 1.4x ARR (my calculation).
One app, two price tags. The negotiation started before anyone said hello.
Product: short videos from text prompts. Model: UNKNOWN.
Price: UNKNOWN.
Place: web, no store app found.
Promotion: SEO; the founder posted "44 new customers from Google only last week". Organic search, side by side: about 89K a month (Similarweb estimate, Jul–Sep 2026, my calculation from its share) against 1,279 (Ahrefs estimate, Oct 26).
People: 361 active subscriptions, $55.44 each (my calculation). Sells to: UNKNOWN.
Position: Our read: lives on search. Tagline: "StoryShorts helps to create short videos with AI based on text prompts."
Can't see: why the estimates disagree, and churn.
The founder calls it his best Google week since July. TrustMRR shows revenue up 6% over 30 days. For once the founder's mood and the number agree.
14= Draftly: 5.7x ARR
Top line: $12,751 MRR, asking $870,000 (5.7x ARR, on 8 months of revenue; first TrustMRR revenue month Feb 2026), −50%. Why selling: UNKNOWN.
Product: a website from one prompt. Model: UNKNOWN.
Price: UNKNOWN.
Place: web, no store app found.
Promotion: organic social, per the founder, who posted "0% SPEND IN MARKETING" in Mar 2026.
People: 383 active subscriptions, $33.29 each (my calculation). Sells to: UNKNOWN.
Position: UNKNOWN. Tagline: "Build an immersive website with a single prompt."
Can't see: what drove the $29,924 high in Sep 2026, and churn.
Its monthly chart runs from $149 to that $29,924 high. That's a chart shaped like a heart monitor.
14= MagicSlides.app: 5.7x ARR
Top line: $10,210 MRR, asking $700,000 (5.7x ARR), flat (shown as −0%). Why selling: UNKNOWN. The message says "I'm open to offers".
Product: AI slides, mainly a Google Slides add-on, plus PowerPoint, Figma, desktop and MCP versions. Model: UNKNOWN.
Price: UNKNOWN.
Place: web and add-ons, plus a minor app.
Promotion: organic SEO, per the listing ("Traffic is organic SEO"); ~41,927 Google visits a month, the most of the 13 with a website (Ahrefs estimate, Oct 26).
People: 767 active subscriptions, $13.31 each (my calculation). Sells to: UNKNOWN.
Position: Our read: an add-on that lives on search. Tagline: "MagicSlides App is a google slides addon to generate Slides with AI".
Can't see: the split across versions, whether a separate "MagicSlides App" listing is in the sale, and churn.
Tied with Draftly for the highest multiple in the pile. A slides add-on is asking a bigger multiple than the $10M API. At least the price tag is consistent.
Where the visitors come from (estimates)
Where each app's website visitors came from, Jul to Sep 2026. Similarweb estimate, 11 apps with enough web data. My favourite slice: for 1Lookup, 76% of referral visits came from trustmrr.com. The for-sale sign is a marketing channel.
FaceKit sells through the App Store and Conductor gets few website visits, so read their bars with a pinch of salt.
Then I opened the code. This grid shows which ad tags and affiliate programs I found on each app's website. A tag on the site means the tag is installed, not that ads are running. Store-first apps can buy installs without any tag on their website, so "not found" there proves nothing.
The loudest column: 9 of the 15 have an affiliate program on their website, and two have no website to check. GenPPT offers affiliates up to 50% for life, plus $200 per review. Somebody really wants to be reviewed.
Search estimates (Ahrefs, read Oct 26, 2026)
Google search visits a month, all figures Ahrefs estimate, Oct 26. Not TrustMRR figures or founders' analytics.
Now over time: Google search visits per month since Nov 2025, for five of the apps. Google search only, Ahrefs estimate, not total traffic. Sleek and Laper zigzag their way up. StoryShort zigzags down. MagicSlides gets its own chart below, because next to it everyone else is a flat line: 113,258 Google visits in Nov 2025, down to 23,368 by June 2026, then back up to 47,314 in October. That's Ahrefs' month-by-month history; its live snapshot, used in the table below and the MagicSlides section, says ~41,927. Same tool, two counts.
App
Visits a month
Note
MagicSlides.app
~41,927
paid search ~3.3k in Oct 2025, about zero since
Sleek
~10,741
Vid.AI
~4,293
mostly brand searches
1Lookup
~2,342
44 in Oct 2025
Laper
~2,281
growing
GenPPT
~2,044
paid search 1,861 and 983 in May and Jun 2026
StoryShort
~1,279
down from 3,274
Marky
~530
Draftly
~161
Conductor
~151
AbMaxx
0
web traffic not representative (store-first app)
Boothie
0
web traffic not representative (store-first app)
FaceKit
0
web traffic not representative (store-first app)
Imposter AI, Werewolf: Undercover
none
App-store only: no web domain, so no web traffic figures.
Boothie scores 0 here and still says 9,800 paying users. Store-first apps don't wait for Google's invitation.
Churn: the number I don't have
No public page I read shows churn. The closest is Conductor's "Virtually no churn", with no figure.
MRR tells you how big the bucket is. Churn tells you how big the hole is. This issue only measured the bucket, so bring a towel.
About the numbers
MRR, last-30-days revenue, active subscriptions and asks are reported by TrustMRR, read Oct 27, 2026. All 15 still showed "This startup is for sale" that day.
ARR multiples, per-subscription, annualised figures and sums are my calculations.
YouTube search covered 6 of the 15 (1Lookup, Boothie, Conductor, Marky, FaceKit, StoryShort). The rest: UNKNOWN.
Seller messages and founder posts are self-reported. Third-party posts name who posted them.
The listing is the pitch. That grid of ad tags is the receipts so far. How they actually got their customers gets its own piece.
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